Monthly Archive for: ‘July, 2015’

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How Much Should a Website Cost?

Short answer? It depends. One (loaded) question I definitely hear a lot when talking about online marketing with potential clients is: “How much does a website cost?” My response is usually something like this… “Well, how much money do you want to make from your website?” This exchange will reliably result in a brief moment of silence accompanied by a blank, …

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SEO and Content Marketing: Why They Both Matter

SEO and content marketing are in a committed relationship. The truth is there is no such thing as SEO without content marketing. Without creating and distributing content you have nothing to optimize for the keywords you want to rank for (hence the “O” in SEO). Without content, you have nothing to attract (or  build) links to which pretty much eliminates your chances …

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5 Google Analytics Reports You Should Pay Attention To

Google Analytics can be intimidating if you haven’t found your way around it yet, and consequently many business owners forego using it altogether. This is a pretty big mistake. Taking the leap and becoming fast friends with this incredible tool is the first step in understanding how and why your website performs the way it does, and gives you tremendous insight as to …

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