Easy Street Vacation Rentals has been a force to be reckoned with in the Destin, Florida Vacation Rental Market for many years. They Offer the only exclusive pet-friendly accommodations in Destin.
The Challenge
Like most small businesses, Easy Street had a logo that worked for them in the early years and helped them threw the growing pains that come with the territory. Wanting to take a bigger share of the market, and wanted to enhance the brand image of their company, Easy Street asked us to help them develop a new logo to compliment the brand new website we had just done for them, and to enhance the appeal of the company to a broader market.
The Solution
Firestorm brought the heat and crafted a sophisticated and “Up-Market” brand for the company. By Custom illustrating the logo in Adobe Illustrator CS3, the new vector artwork can be used for any application large or small. With the launch of the new site and the appeal of the new brand, Easy Street is poised to take on the current major players in this extremely competitive industry.
Technology
Custom illustration based on one of the company’s Vacation Rental Homes in Destin, Fl.
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Tags: brand, Brand Development, branding, Logo, vector art
