Pay Per Click Marketing & ManagementAs part of a holistic, well planned online strategy, attracting new leads and customers through paid online ads can be very profitable. In harmony with your other efforts this is a powerful lead generation and nurturing strategy.
Drive targeted, quality leads to your website through paid advertising
Benefits Of PPC Marketing:
- Get nearly Instant and sustainable results
- Have total control over the advertising budget
- Change your content at any time
- Adjust your budget at any time
- Change the bidding amount any time
- Remove, add or pause your advertisements any time
- Add unlimited keyphrases with instant results
- Easily reach your target market in any country, region or city
- Set you daily budget so the amount won’t be deducted from your account
Pay-per-click (PPC) advertising is one of the easiest ways to laser target your potential ideal customers on the internet. While these platforms make it easy, depending on who you’re after, it’s also a highly competitive environment where only the savviest of advertisers can thrive. Our PPC campaign management program combines cutting edge strategies, continual optimization and improvement, regular testing and research, all with increasing the performance of your campaigns so we can scale them profitably.
We will work closely with your company to implement a pay per click advertising strategy that will first identify where your most valuable customers are searching or browsing online and then ensure your products, services or offers are seen by the best prospects.
PPC is an integral part of your search engine marketing (SEM) campaign, along with SEO and SMM.
How does PPC advertising work?
Pay Per Click Advertising (PPC) is one of the most powerful, transparent and cost efficient methods of digital advertising available. Most widely used within search engine advertising platforms like Google AdWords and Bing Ads, it’s also a popular advertising payment methods on platforms such as Facebook, LinkedIn and Apple iAds.
As an advertiser, you are only charged when a user clicks on your targeted ad. The amount you’ll pay for each click (i.e., “pay per click”) is dependent on number of factors including your target audience, how competitive the keywords are you’re going after, the relevance of your ad and more. The cost of a click can vary and can be anywhere from a couple of cents to over $100 per click.
Types of PPC we specialize in
- Facebook Ads
- Google Adwords
Online Brand Visibility
For the most powerful results, we recommend implementing an Inbound Marketing Campaign. Inbound marketing combines SEO, PPC, Social Media Marketing, content marketing and other tactics to create a broad reach and increased brand visibility online by creating and distributing content to attract your target audience to you.
We can provide many levels of online marketing and our team can recommend the right combination for your business.